November 13,Professor of Fudan University、The news academic, Professor Li Liangrong, as a lecture on the "Xinxingtan" of the Academy of Customs Literature,The process of sorting out the "Thirty Years of China News Reform" in our school's literature and aesthetic lecture hall,In -depth explanations of the results of my country's news reform in the past 30 years。Professor Gan Qifeng, deputy dean of the School of Arts, presided over the lecture。
Professor Li first uses a set of numbers as the argument,Showing a series of achievements made by Chinese news reform over the past thirty years: "my country now has 1960 newspapers、1988 set of radio、2300 sets of TV channels、236 million netizens,This has fully proved the huge and brilliant achievements of my country's news reform in the past 30 years,We should see with confidence,my country's journalism is maintaining a very fast development speed。"" "This data is the entry point,He has divided the press in the past 30 years into three stages,The media reform of each stage of each stage is described。
1980s: Media function re -positioning
Professor Li Liangrong pointed out: "In the 1980s, China was in the period of economic system reform,Bet365 Casino loginbet365 live casino gamesChina's economy is transitioning from a planned economy to a market economy,This objective creates objective conditions for the re -positioning of the function of the news communication industry。"Economic Development、Enterprise decision -making needs information,Under the strong social needs,The media industry needs to change from "propaganda" to "news standard"。Under the impact of "information" needs in society,The news communication industry carried out a big discussion on "publicity" and "news",Then the final consensus: the first function of the media is to pass information。This is a huge leap in the concept of Chinese press,Chinese media have since both the function of spreading knowledge,There are leading functions,From this there is a media economy。
From 1986,Economic newspapers and economic stations have emerged,Each media also increases information in the news business,Start refining the news from the meeting instead of the program for reporting the meeting,News productivity is greatly released。,Professor Li commented,"The media industry is a visit light,The latest changes to illuminate the world,illumination of social phenomena that people are most concerned about,These are the two basic requirements of the news。”
1990s: Media's nature re -determination
"After the 1990s,The media has been given dual attributes: existing ideological attributes,There is also Bet365 Casino loginbet365 games best slotsa metaphysical product attribute。This is the media to the market、Development information industry provides theoretical support,"Professor Li pointed out,In the step towards the market,Media's operation to follow the road of popularization。Although the newspaper、TV、The performance of the three major media of broadcasting to the market is different,But they are all pursuing "popularization"。
The "popularization" of the newspaper industry experienced three waves in the 1990s,The party newspaper on the weekend of the party in the early 1990s,Evening News in the mid -1990s,and Urban Daily Hot at the end of the 1990s。Although the forms of different newspapers appear on the stage,But in the end, the urban newspaper, which is really tailor -made for the citizens,The content of its people's livelihood、The language of civilians is close to citizens,and adapt to the requirements of people's lifestyle changes,Great success。
Why can the media industry develop new in the 1990s? Professor Li Liangrong said,This is because the popularization of the media also meets the needs of society。Economic development provides two necessary conditions for the popularization of the media: First, urbanization,Second is the secularization of social life。Media's advocate personality publicity、The "popularization" pursuing self -goal meets people's requirements。For the entire Chinese journalism bet365 games best slotsbet365 games best slotshistory,The popularization of the 1990s has made up for us to make up for the gap of "popularization" in China。
New Century: Re -adjust of the media structure
Entering the new century,The media industry has carried out a series of structural adjustment reforms under the leadership of the government,There are mainly the following five aspects: the group of newspapers、Professionalization of radio and television、"Two -level TV 3 -level Newspaper" reform、"Three Sounds" operation,and the separation reform of the editor camp。
According to Professor Li Liangrong,Since the establishment of Guangzhou Newspaper Group in 1996,A newspaper groups have been established in various places,There have been 39 abroad so far,But my country Newspaper Group lacks the process of capital operation restructuring。The purpose of the establishment of the newspaper group,It is re -combined with resources、Expand the market、Build a complete industrial chain,But our newspaper group cannot achieve this goal in the short term。
In recent years,Rise with news paper price、A series of difficulties such as advertising volume decreased,Newspaper Group faces new challenges; the problem of homogeneity of radio and television is prominent,Is it in the embarrassing situation of choosing "niche" or returning to popularization; and for "two -level TV、Level 3 Newspaper "Reform、"Three spans -cross -regional、Cross -industry、Cross Bet365 gamesbet365 games best slots-media operation "reform、"Separation of Camps" reform,There are also some difficulties in existence,The future of the development of the Chinese media is far away。
Professor Li introduced after summarizing the lessons and lessons of the development of the media industry in the past 30 years,Then propose the basic goal of future news reform,Is to further implement the right to know the citizen、expression right。During the implementation process,There are two specific requirements for news reform in my country: disclosure of information、Justice、Fair,The speed of news reform、breadth、Deep。
When answering questions from students,Professor Li Liangrong's publicity to the media、News legal、my country's current spokesman system、TV entertainment and other issues have been patient、Detailed explanation。Its fun and humorous conversation style,Logical argument has won unanimous praise from students here。