April 7,The 70th "Xingxingtan" of the School of Literature and Press and Communication was held at the Institute of Brand and Communication of our school。This issue of "Xinxingtan" invited the famous Chinese graphic design master、Professor Chen Hanmin of Tsinghua Academy of Fine Arts,The lecture was chaired by Professor Li Ke, Director of the Institute of Brand and Communication,。Chen Huaxin, School of Art of the School of Art of Shandong University,Director Ji Changwu, Department of Design Department of Jinan University,Dean Zhao Jin, School of Design College of Shandong Academy of Arts and Crafts、Professor Yu Weizheng,Dean Liu Musen of the School of Art Design, Shandong University of Light Industry、Teacher Li Jun,Director Liu Heshan and New Hang of Shandong University of Machinery College of Shandong University、Bet365 Casino loginThree Friends Media、Rui'ao Advertising, etc. from the academic community、Elite people in the industry participated in the discussion。Design Arts of the Academy of Literature of our school、Advertising、Journalism and other related majors from undergraduates and graduate students who attended the lecture。
Professor Chen Hanmin has been engaged in the teaching and research work of the label pattern for a long time,It is a famous Chinese logo designer。At the professor of the School of Fine Arts of Tsinghua University、The 29th Olympic Games Elegant Judge、Director of the Chinese Artists Association、Director of the Graphic Design Committee、Director of the Design Committee of the China Packaging Technology Association、Supervision of the Academy of Fine Arts of Tsinghua University。Representative works are: China Agricultural Bank logo、Industrial and Commercial Bank of China logo、Beijing World Women's Conference、97 Hong Kong Return Logo、Chongyang Festival logo, etc.。About design,Professor Chen Hanmin seems to have endless words: "I have been engaged in design work since 1953,It's been 55 years now,bet365 live casino bettingI have witnessed the development of the design industry of New China。"Professor Chen introduced the educational mode of their generation。Teaching aspect of design,Professor Chen seems to be even more interested: "I am now the teaching supervision of the Tsinghua Academy of Fine Arts,The main design and teaching is the one,An important purpose of my coming to Shandong is to see how the design and teaching of Shandong is。”
Professor Chen frankly,Since the reform and opening up in China,The design industry has developed quickly,Breaking the original conservative concept,Start accepting some new things,New Concept、New methods are constantly emerging,but,With reform,There are also many problems in the design industry,For design and teaching,The most common problem is the lack of knowledge structure,Basic education in design education,The problem of "basic service" does not solve it well,There are some low -level errors in the design,Conversion of information uncertain、Fragmentation。
When explaining the top ten relationships in design teaching,Professor Chen explained the relationship between computer design and hand -drawn。The emergence bet365 games best slotsof computer design is a revolution in design and processing,Many things that originally needed hand -painted computers can work on behalf of,but,Computer is a programmatic thing after all,The mode of computer work is very serious,Students rely on computers excessively,As a result, many personalized things cannot be displayed well,Professor Chen specifically emphasized the word "processing","The computer is just a tool,The computer cannot replace the design "。Students are pursuing processes during the school study,Not only must you solve the problem of "thought",Also solve the "method" problem。
Professor Chen Hanmin pays special attention to promoting the traditional culture of the Chinese nation,Emphasized design with Chinese characteristics。"Design with Chinese characteristics is not to put embroidered shoes for Mickey Mouse,Instead, the ideological feelings of the Chinese nation are going to、Chinese elements are integrated into design,This is called a design with Chinese characteristics,How to dress up with Mickey Mouse is also a rice mouse "。other,For problems in designing professional Bet365 Casino loginfields in recent years,Professor Chen started a full discussion with the classmates present,The atmosphere at the scene is very active。
Last,Director of the Institute of Brand and Communication, Professor Li Ke issued a letter of employment to Professor Chen Hanmin,hire it to be teaching supervision of the Institute。Professor Chen expressed his affirmation of the development of the institute,and wrote "Research Boutique,Design Classic "for the Institute,At the same time, it is said that in the future, I will often come to the Shanda brand and the Institute of Communication as a teaching supervision,A lot of participation in the teaching work of designing art。His speech expresses the approval and hope of a senior academic person in his seniors。