Hu Zhifeng，1981 alumni of the Chinese Department of our college。Current professor at Communication University of China、Doctoral Supervisor、Director of the Department of Liberal Arts and Scientific Research and Editor-in-Chief of "Modern Communication"，Chair Professor of Shandong University。
The morning of July 8, 2010，Professor Hu Zhifeng received the letter of appointment from President Xu Xianming，Officially appointed as Chair Professor of Shandong University。While in the rush of visiting Professor Hu’s alma mater，We still took advantage of every opportunity to interview him。
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Professor Hu Zhifeng fondly recalls the good times when he was studying at Shandong University，He came to Shandong University to study in the Chinese Department in 1981 when he was 16 years old，After obtaining a master's degree seven years later, he was assigned to work at the Beijing Broadcasting Institute, which is now the Communication University of China。He believes that today’s achievements are mainly due to the good foundation laid by Shandong University，He said that he will always be Master Shan。
Professor Hu sincerely thanks his alma mater for appointing him，He said it was not only a high honor，It also represents bet365 best casino gamesa sacred mission，He will definitely do his best for the development of the college。When talking about discipline construction and development planning，He keenly pointed out that academic research in journalism and communication must focus on the current policy environment、Industrial environment and technical environment，Fully integrate social resources，A good solution is of the times、Social and professional propositions。He talked about the development of the journalism and communication discipline of Shandong University，We must make good use of the good reputation and solid foundation of the School of Liberal Arts，And strive to cultivate new growth points with the characteristics and advantages of Shandong University，Thus achieving a powerful leap in discipline construction，He said he would do his best to contribute。
Media research should pay attention to methods
Hu Zhifeng has devoted himself to the research of film and television theory for many years，Especially TV aesthetics、Film and television culture、Excellent in research on television communication art，A series of academic achievements in these fields are in a leading position in the country。Among his many works,Whether it is the overall theoretical framework,Still a specific point of view,Even the way of expression,Always gives people a refreshing feeling,Or full of distinctive innovative qualities。He believes that the greatest motivation comes from energetic people、Various problems that arise in the dynamic process of Chinese television practice。Bet365 gamesFor a scholar,Are you aware of the problem,Can you find the problem、Ask a question,And try to find a unique path to solve the problem,It is a very important measure to measure the value and contribution of his academic theory。This is not only for practical journalism、Communication、Radio and television art is important,Theoretical research in other disciplines is also important。
Hu Zhifeng’s media research has achieved high academic theoretical achievements,He believes that there are three most commonly used methods in theoretical research,This is the combination of theory and practice、Combining history and logic、Combining macro and micro。These three methods seem to be commonplace,But in the actual research process, it is often used frequently and often new。From the perspective of the combination of theory and practice,Television research cannot be a simple description of practice,It cannot be a purely theoretical concept of metaphysics。The current pattern of theoretical research on Chinese television,It can be roughly divided into basic theoretical research、Two categories of applied theoretical research,The conflict and confrontation between basic theory and applied theoretical research is obvious。He thinks,Both parties have their own functions and values,You cannot simply use one party’s standards to make requirements、Regulate the other party,It should reflect the high degree of integration between academic rational summary and practical application。From the combination of bet365 online sports bettinghistory and logic,Television research cannot simply pile up historical materials,We cannot make abstract logical generalizations without separation from history。From a combination of macro and micro perspective,Television research cannot produce simple grand narrative empty theories,We cannot discuss matters empirically。He appreciates starting from the micro “point”,Extending to the macro “face”,Or start from the macro “face”,Involved in microscopic "points",The organic combination of "point" and "surface" will make TV research full of tension。
The principles of these three methods are not difficult,But how to implement it into specific research objects,I’m afraid it cannot be separated from the support of a specific way of thinking,Professor Hu analyzed that it is the skillful and flexible application of dialectical thinking and intermediary thinking,Making his research often find new ways。Dialectical thinking and intermediary thinking are two methods that go hand in hand,Dialectical thinking emphasizes the thinking and analysis of the pros and cons of an issue,Mediation thinking emphasizes finding the contradiction between the pros and cons of a problem、Looking for compatibility、A feasible middle road or realistic path。Dialectical thinking、Mediated thinking is an important method and weapon for theoretical innovation。
A scholar who does "present continuous tense"
In order to make your research more comprehensive and cutting-edge，Various types of programs，Hu Zhifeng personally participated in the planning。News，Special topics，TV series，Documentary，Bet365 loginVariety show，Even youth programs，Professor Hu has been involved。Most of these jobs were free at the time，And it takes a lot of time、Energy and part of the funds。To maintain the “cutting edge” of research，Professor Hu does not care about personal gains and losses，Finally achieved fruitful academic results。He has participated in nearly a hundred TV channels、Column、Planning and creative work of large-scale programs，is one of the famous TV planners in China。
In academic research and life，Hu Zhifeng pursues “efficiency and character”。He always lists his schedule a week in advance，And make adjustments every day according to the actual situation。Although the work is busy，His life is still fulfilling and orderly。He has stipulated for himself "not to chase the wind，Not chasing heat，Not following fashion，No argument，Not paranoid，The principle of not being impetuous，Require yourself to refuse temptation，Endure loneliness，Stay away from the limelight，Do a good job in academic research in a down-to-earth manner。