September 20th,The first period of the "New Apricot" lecture in the new semester was held in the Literature and Art Aesthetic Report Hall。Doctor of Journalism and Communication of Fudan University、Director of Shanghai Yutian Information Technology Research Institute、Researcher Mr. Zhang Kexu made a lecture entitled "Segent Search and Online Public Opinion Monitoring"。Deputy Professor Li Kaijun of the School of Literature and Press and Communication presided over the lecture。
Before the lecture starts,Deputy Professor Li Kaijun introduced to the students Mr. Zhang Kexu's "one wave of three folds,San Yi Qi Gong "legendary experience,attracted everyone's strong interest。After that,Lecture officially starts。Mr. Zhang Kexu first made a general introduction to everyone on "semantic bet365 games best slotsBet365 gamessearch" and "Internet public opinion"。He said that in the Internet era of massive information,The second -generation search engine represented by Google and Baidu is based on mathematical statistics,Only quantitative analysis of information can be performed,Lack of monitoring of public opinion in the information; and semantic search is through semantic analysis,Search for classification according to the understanding of "understanding",and achieve the purpose of monitoring online public opinion。If the technical support of the traditional search engine is "Realing Light Text",Then semantic search is "liberal arts lead,Literature and Sciences "。From the perspective of news communication,He is in this article、The combination of the discipline "found the combination of network technology and public opinion"。
After that,Researcher Zhang Kexu takes the "Synthetic Search Search Engine" as an example,Value and challenges from the monitoring of public opinion from the Internet、Semantic search technology and online public opinion monitoring introduces bet365 live casino bettingBet365 gamesthe system structure of search engines and public opinion monitoring。He pointed out that the third -generation search engine based on semantic search mainly includes semantic recognition technology、Automatic classification technology、Automatic Q & A Technology and Consteration Analysis Technology。The specific process includes the real -time grabbing of information、Classification Analysis、negative early warning and statistical report:。Classification processing of information through the "six -dimensional model" built by itself,Draw information heat、Come and degrade、Public opinion indicators such as sensitivity and importance,and automatically draw an analysis chart,This is used as a reference basis for making countermeasures for users。Researcher Zhang Kexu introduced,This online public opinion prediction analysis system has a large amount of information,Real time in the whole network; automatic classification,Filter analysis; Journal analysis,Negative warning; statistical analysis,Export report and other bet365 live casino gamesbet365 games best slotsfeatures。The statistical results adjust the policy of government departments、News media audience analysis and corporate market product survey are of great significance,There is a broad application prospect。
After the technical level interpretation,,Researcher Zhang Kexu also cited "China International Public Opinion Analysis"、"Shanghai World Expo International Public Opinion Analysis" and other specific online public opinion monitoring cases,His expression is vivid and specific,Delivery,Make students a more vivid understanding of semantic search and online public opinion monitoring。
Lecture last,On -site students conducted a kind communication with researcher Zhang Kexu in the form of question and answer。Researcher Zhang Kexu gives a high evaluation of the comprehensive quality of the college students,I put forward my ardent expectations for everyone,and expressed welcoming their alma mater graduates to join their R & D team。Mr. Zhang’s forward -looking perspective has greatly broaden the vision of the students,His positive attitude towards his career bet365 games best slotsbet365 live casino gamesand the spirit of learning are greatly inspired。The lecture ended successfully in a warm atmosphere,Students present have expressed their benefits。
Apricot Tarry Famous Post: Zhang Kexu,Doctor of Journalism and Communication of Fudan University,Director of Shanghai Yutian Information Technology Research Institute、Researcher。Shanghai language is mainly engaged in related technical research on Internet search engines,Study on the research on the third -generation search engine based on semantic search,Its technology is adopted by multiple government agencies and large enterprises,and participate in the 2010 World Expo。