Evening of July 1st，Professor Ha Xiaoying from Bowling Green State University in the United States is a guest in the 86th "New Apricot Forum" of our college，Teach students about American advertising and media education。Dr. Zang Lina hosted this lecture。Vice Dean of the School of Art, Shandong Jianzhu University、Professor Deng Xiangchao, a leading figure in advertising circles in Shandong，Mr. Chen Guanjun, General Manager of Shandong Ruiao Image Planning Company，Mr. Li Yong, Director of Planning Department of Shandong International Advertising Company，School of Journalism and Communication, Tsinghua University、Dr. Zhang Xiaoqun from the Media Economics and Management Research Center and teacher representatives from the advertising majors of Shandong University and Shandong Jianzheng University participated in this "New Apricot Forum" lecture。
bet365 slotsLecture begins，Professor Ha first talked about his indissoluble bond with advertising。She said she has loved watching TV commercials since she was a child，On the one hand, it is for entertainment，On the other hand, you can learn something from it，And pointed out that the special thing about advertising is that it can be played multiple times。
Introducing the overview of communication education in the United States，Professor Ha used the different department settings of the School of Communication Arts and Sciences at Michigan State University in the United States and the School of Media and Communication at Bowling Green State University where he currently teaches as examples，Introduced the two schools of communication education in the United States to the students: one is theory-based，Interpersonal communication closer to humanities，Also known as Communication；First, focus on professional training，Emphasis on application，University communication closer to social sciences，Also called media。In addition，Professor Ha also told the students about the American communication education tradition，It is located in the state university formerly known bet365 best casino gamesas Normal and Agricultural University；Focus on practice、Professional training；Different from the humanities education of private Ivy League universities。
Continue，Professor Ha introduced the American advertising education model to the students，Can be roughly divided into four categories:
First, technical training school (trade school)，The biggest feature of this type of education model is that it does not pay attention to theoretical learning；
The second is to pay equal attention to theory and practice，This is the mainstream model of advertising education in the United States，Adopted by the Department of Mass Communication；
The third is advertising investment management, mainly used by business schools;
The fourth is special regulations (tracks)，Management、Creative Dual Track，The advantage is that it can pay equal attention to theory and practice。
After，Professor Ha combined his own experience to analyze the number of students in advertising education in the United States、Few positions；Lack of teachers with both theoretical and practical experience；The industry does not support advertising education and scientific research；Insufficient research on original advertising，Academic status of imaging；Advertising and public relations are closely bet365 online sports betting liverelated；Issues such as the impact of new media on advertising education。
Last，Professor Ha introduced to the students the criteria for selecting graduate students in American universities。Professor Ha introduced that American graduate admissions agencies will give priority to American university graduates，This is not because of discrimination against foreign students，It’s because American college graduates have better English skills；Then work experience is very important，In addition, in view of the rare situation of master’s scholarships for overseas students，Professor Ha suggested that students who want to go to graduate school in the United States should go to a smaller school first，Don’t focus on prestigious schools。
In addition，Professor Ha also briefly introduced the history and current situation of advertising education in the United States，And analyzed the geographical distribution of advertising majors in the United States, mainly in the Midwest；A brief introduction to the principles of advertising、Advertising Strategy、The most common core advertising subjects in the United States such as media planning and my recent research bet365 games best slotsdirection--World Webcasting Model。
In interactive session，Professor Ha told the students her experience in entering the Leo Burnett advertising agency，And carefully answered a series of questions raised by the students about the definition of advertising and the ultimate goal of advertising development，Proposed my own suggestions for students who want to study abroad，And encourage students to dare to try、Willing to try。Last，On behalf of the students, the host Dr. Zang Lina once again expressed her gratitude to Professor Ha for coming all the way。
