On the evening of July 1,Professor Ha Xiaoying from Bowling Green State University in the United States as a guest of "New Apricot",Teach American advertising and media education for students。Dr. Zang Lina presided over the lecture。Vice Dean of the School of Art of Shandong University of Architecture、Leading of Shandong advertising academia Professor Deng Xiangchao,Mr. Chen Champions, General Manager of Shandong Ruio Image Planning Company,Director of the planning department of Shandong International Advertising Company Mr. Li Yong,The School of Journalism and Communication of Tsinghua University、Dr. Zhang Xiaoqun, the Center for Media Economy and Management Research, and teacher representatives from Shandong University and Shandong University of Architecture, participated in this "New Apricot" lecture。
bet365 live casino bettingLecture starts,Professor Ha first tells the indifferent relationship between yourself and advertisements。She said she has loved watching TV advertisements since she was a child,On the one hand, it is for entertainment,On the other hand, you can learn from it,and pointed out that the special feature of advertising is that it can repeat the playback。
When Introduce the Overview of the American Communication Education,Professor Ha used the different departments of the School of Communication and Communication of Michigan State University of the United States, the School of Communication Arts and Sciences, which I was studying, and the Bowling Green State University Media College.,I introduced to the students two genres of communication bet365 live casino gameseducation in the United States: First, the theory is the main,The interpersonal communication closer to humanities,Also known as communication science; first, professional training is the main,Emphasized application,University communication closest to social science,can also be called a media。other,Professor Ha also tells students about the tradition of communication education in the United States,State universities, which are formerly known as teachers and agricultural universities; focus on practice、Professional training; different from the humanistic education of private Ivye University。
Then,Professor Ha introduced the American advertising education mode for students,It can be divided into four categories:
First, the technical training school (Trade School),The biggest feature of this type of education is not paying attention to theoretical learning;
Second, the theoretical and practical equivalent,This is the mainstream mode of American advertising education,adopted for the Department of Mass Communication;
Third is advertising investment management, mainly used by business schools;
Fourth is the regular system (tracks),Management、Creation dual track,The advantage is that the theoretical and practice can be achieved。
After that,Professor Ha analyzed more students in American advertising education in combination with their experiences、There are few positions; teachers who lack theoretical and practical experience; the industry does not support advertising education and scientific research; bet365 live casino gamesinsufficient original advertising research,Image academic status; close relationships with public relations; new media and solemnity of advertising education。
Last,Professor Ha introduced the standards for selection of graduate students in American universities for students。Professor Kazakhstan said that American graduate enrollment institutions will give priority to taking priority to graduates of American universities,This is not because of discrimination against foreign students,but because American college graduates are more secure; then work experience is very important,In addition, given the situation of rare master's scholarships in overseas students,Professor Ka suggested that students who want to go to the United States can go to a smaller school,Don’t focus on prestigious schools。
other,Professor Ha also briefly introduced the history and status of American advertising education,and analyzed the regional distribution of advertising majors mainly in the United States in the United States; briefly introduced the principle of advertising、Advertising strategy、Media planning and other most Bet365 Casino logincommon core core advertising subjects in the United States and your recent research direction-World Network Play Mode。
In the interactive link,Professor Ha told her classmates about her experience in entering the Lebena Advertising Company,and carefully answered a series of questions such as the definition of advertising proposed by the students and the ultimate goal of advertising development,I made my own suggestion for students who want to study overseas,and encourage students to dare to try、willing to try。Last,The host Dr. Zang Lina represents the students on behalf of the classmates to thank Professor Harbin.。