May 28th at 3 pm,Professor of Fudan University、Famous scholar in the journalist Li Liangrong as a guest of our college "Xingxingtan",In Zhixinlou A620 Lecture Hall brought a wonderful lecture entitled "New Media and Contemporary Social Reforms" to the majority of teachers and students,The lecture was chaired by the professor of our college Tang Xiguang。
Tang Xiguang welcomes Li Liangrong's arrival,It has made an important contribution to the development of China News Communication Discipline。and hope that students will listen carefully,Inspired from it。
Li Liangrong first introduced his latest topic- "Internet and college students",This research overthrows the stereotypes of society for post -90s college students,It shows that they have personality、Reasonable generation,ideal of self -struggle。Then he used "Arab Spring" in 2012、"Summer of London"Bet365 Casino login、"Autumn of Wall Street"、"Winter in Moscow" as an example,Elapse the impact of the Internet on social change。He thinks people’s way of thinking、behavioral method、The lifestyle is constantly changing,New Media Industry has penetrated into all aspects of life,It has spawned a new communication environment,Push human civilization to a more advanced stage,Bring a transformation of the power structure of the entire society。
In the lecture,He cuts into the revolution from the four communication revolution in human history,Analysis of the development characteristics of new media and the evolution of public opinion。Li Liangrong believes that the essential significance of the new Communication Revolution is the re -configuration of power,Party ruling faces a new environment and challenge,The cultural pattern of Yidang is broken,Network "Big V" and "Mida V",Play an important opinion leader role in the virtual world,They have multiple appeals expressed in the society。Li Liangrong suggested that the government should use an effective "interpretation framework",Authoritative authority of reshaping Bet365 Casino loginthe mainstream ideology,Social trust、Value identity as a target,Consolidate the legitimacy of the party's ruling,Create a communication environment that is conducive to the development of mainstream culture,Improve "Soft Power"。He emphasizes "Especially in a complex public opinion environment,The government must firmly grasp the dominance of spreading discourse "。
Later Li Liangrong said,We need to treat online public opinion correctly and objectively,Online public opinion is a game field with multiple forces。Online public opinion does not necessarily represent public opinion,For example, there is an intervention problem in the Ningbo PX incident.,Must have specific problems and specific analysis。The main position of public opinion is in the new media,But the main control of public opinion is still in traditional media。He also tide of new liberalism、New leftist、The new trend of social thoughts of populism makes conceptual definition and analysis。Lecture last,Li Liangrong proposed that the new media provides unlimited and broad prospects for the employment of news students,The students bet365 live casino gameswho ask for news communication should have a strong verbal、Text expression ability and keen observation ability,Removal of Ma Ke、The chapter of the end is the basic quality and requirements,It is also a hard work of life。
In the interactive link of the lecture,Ask the audience enthusiastically,"Technical Killing News Professionalism"、"Citizen Expressing Freedom and Coordination with the Government Public Opinion" "How to Copy Intervention in Foreign ideology" and other issues,Li Liangrong has conducted detailed answers,and repeatedly emphasize that the government cannot rely on power suppression、Suppressing the freedom of citizens to obtain public opinion dominance,To occupy the dominance of the discourse in multiple opinions。
Li Liangrong's funny and humorous conversation style、Logical argument has won unanimous praise from students here,The lecture ended in warm applause。
Apricot altar post:
Li Liangrong,Famous Journalism professor at Fudan University。July 1968 graduated from the Department of Journalism of Fudan University。In September 1979, he was admitted to the Department of Journalism of Fudan University for a master'bet365 live casino gamess degree,After graduating from July 1982, stay in school to teach。Become a doctoral supervisor in 1995。From 1987 to 1993, he was the Deputy Dean of the School of Journalism of Fudan University,Teaching in charge、Scientific Research。The Director of the Degree Committee of the School of Journalism of Fudan University、Researcher at the Development Research Institute of Fudan University,Director of the former Journalism Teaching Steering Committee of the Ministry of Education,concurrently serving as Zhejiang University、Jinan University、Huazhong University of Technology、Hebei University、Zhengzhou University、Guangzhou University、Nanjing Normal University and other more than ten universities professors。