Li Xin，Shandong University Chinese Department Alumni Class of 1977，Current President of Shanghai People’s Fine Arts Publishing House。
Deep in a quiet residential area，is the location of Shanghai People’s Fine Arts Publishing House。The quiet atmosphere and the strong book atmosphere of the publishing house，Integrated into each other。Interview with Senior Li Xin，It was conducted in a small conference room of Shanghai Renmei Publishing House。Capable，Enthusiasm，This is my first impression of Senior Li Xin。
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For Shanda，Li Xin is full of emotions: "What I miss the most，It was an atmosphere created by that special era。"The era Li Xin mentioned，To be specific, the late 1970s，The "Cultural Revolution" had just passed，The country has restored the college entrance examination system。"This is like a second rebirth"，Li Xin repeatedly emphasized the word "rebirth"，That excitement continues to this day，"The atmosphere at the time，Different from the current academic circles，Every teacher wants to teach well，Every student wants to study well，The ideas are very simple”。After 10 years of political turmoil，People’s long-suppressed thirst for knowledge has been released again。The college entrance examination has been resumed，The teachers rushed to tell each other excitedly，Like the dry land welcoming dew。The college entrance examination has been banned for ten years，Teachers cannot engage in normal teaching work，Wandering the days in a daze。Once the college entrance examination resumes，Not only students have the opportunity to further their studies，Also allows teachers to return to the podium，Performing the duties of a teacher。
Many students from the class of 1977，All are old high school graduates，Have experience of going bet365 live casino bettingto the mountains and countryside。They were denied normal learning opportunities for ten years，Now once you enter the classroom of Shandong University，Full of passion，Also full of expectations。The common idea of teaching and learning has established a deep friendship between teachers and students，It is also the teachers who have tasted the sweetness of teaching and learning in the two-way communication with their classmates。“We have formed a relationship with many Shandong University teachers as both teachers and friends”，Li Xin said。“Our Grade 77 students，It was taught by three generations of teachers from the college at that time。The first generation teacher is Xiao Difei、Yin Menglun、Yin Huanxian is the representative，The second generation teacher refers to Yuan Shishuo、Zhou Laixiang and others，And to the third generation，Teacher Ma Ruifang, whom we are familiar with through "Hundred Schools Forum", etc."，Li Xin said these names like a treasure。They are lucky，Three generations of famous teachers jointly give guidance，Such an opportunity，Enough to be the envy of those who come after you，Of course this can also be seen as after experiencing turbulent years，The compensation given to them by the times。However, their learning conditions were also difficult at that time，“That time，Chinese aesthetics、Chinese Literary History Classroom，It is a large garage of the former school car class，The temperature is very low in winter，But everyone has a pot of fire in their hearts”。Hard to imagine，In such a harsh environment，Such a group of students can still study tirelessly。
"The most regrettable thing in college，Just eager to work，Not in graduate school。”
When asked about Li Xin’s regrets in college，He thought for a while，Slowly said: "The biggest regret，There is nothing better than not studying for graduate school and Ph.D.。"In the book "We, Grade 77" compiled by the classmates of grade 77，Li Xin specifically mentioned this matter in his article，Several years after finishing school，When discussing publishing matters with Mr. Yin Menglun, my teacher bet365 games best slotsat that time，Mr. Yin suddenly criticized him: "Why are you in a hurry to go to work，Not going to my graduate school？”Li Xin was over 30 years old at the time，Far away from the identity of a student，I had no choice but to express my apology silently，Speechless。
Different from many people，Although he has rich practical experience，Li Xin still deeply regrets that he could not go to graduate school。He was a junior high school student in the third generation before the "Cultural Revolution"，Just 14 years old when the Cultural Revolution began，Then he went to the countryside，Jumped in line，Also became a soldier。After retiring in 1976，By chance, I walked into the courtyard of Shandong Provincial Publishing Bureau，Become a clerk in the Shandong Provincial Office of "Chinese Dictionary"，And about the work on "Chinese Dictionary"，He did it from 1976 to 1994，The time span is surprisingly long。The decision not to go to graduate school，It is also related to the work related to "Chinese Dictionary"，“At that time, I felt that I could learn a lot directly from work，No need to spend time on books，So I gave up the idea of going to graduate school。Thinking back now，Because I don’t have a graduate degree，Lost a lot of things，Otherwise, you can expand your career more。”Regret，Overflowing with words。
Reorganization of publishing house
When faced with the issue of corporate restructuring of a publishing house，As the president of a publishing house, Li Xin does not feel that it has much impact on his work: "I don't treat the restructuring as a particularly big thing。The core of my work，It is to spread knowledge and culture to the public，Making the best books for the people。If you don’t do the core work well，No matter how it is restructured，Still useless。" He gave an example: "It's like health care reform，If the doctor cannot treat the patient well，Then how can the medical system be reformed，In vain。Working and being an official are completely different，I just do my job well in the publishing house，As for how the publishing system will change，That is the matter of the officials。"A short speech，outlined Bet365 gameshis character in life: pragmatic、Dedication。From this interview，I strongly feel his personal charisma as a publisher: despite institutional changes，But it will never affect your ability to do a good job in a down-to-earth manner、Publish a good book，Popularize knowledge and culture to the public。
The great wisdom behind promoting comic books
Comic pictures are a major feature of Shanghai People’s Fine Arts Publishing House。A short and concise story，Vividly displayed with a paintbrush，This form was once deeply loved by people，But with the introduction of a large number of foreign comics in recent years，Comic books seem to have gradually faded out of people’s sight，So for what reason，Promote Shanghai People’s Fine Arts Publishing House to continue promoting comic books？
Li Xin believes: China’s publishing industry has developed vigorously，There is a "homogenization" phenomenon。For example，Four masterpieces sell well，Many publishing houses have published it。This is a simple competition without wisdom。A truly smart publishing house，There should be a differentiated competition with other competitors。If you simply copy other people’s success，is available in a small stage，For example, half a year、A year or even a year and a half，Having some success。But if you never have anything of your own，Then wait until the market is completely saturated，Everyone will eventually be squeezed to death in the same car。But，If you are one step away from others，Stagger one direction，Then no matter what others look at you，You should look at others，There will always be a distance。This is my cultural communication power、Sustainable development capability，It will be different。Also，From a folklore perspective，Chinese folk have had three means of spreading culture in the past century: opera、storytelling、Comic strip。Comic books embody a kind of wisdom of the Chinese，Represents the reading style of Chinese people。Therefore，From the perspective of cultural heritage，Still from the perspective of communication form，Keep the comic strip，All very meaningful。Shanghai Renmei Society makes comic strips，bet365 online sports betting liveOut of a cultural and historical responsibility。As a Chinese cultural person、Publisher，If there is no cultural responsibility and historical responsibility，Just a person who makes a living，Then just make these art major books。
Li Xin is full of confidence in the future of comic books: “I am not worried at all that there is no market for comic books among teenagers。For a group of kids like you who have grown up watching anime，It is indeed a little difficult to promote comics among you。But in the long run，When people reach a certain level of aesthetic fatigue，I will definitely look for new sustenance。When people are tired of animations that rely on image stimulation，The return of comic strips comes at the right time。”
Li Xin believes that this keen observation and judgment ability is cultivated in college: "We were very dishonest in studying at that time，Not step by step、Just copying notes。For example, when taking teacher Zeng Fanren’s class，He is talking about a question，We will figure out how to communicate with him below。The university teaches us more than just knowledge，It is also a method of scholarship，That is, methodology。From this point of view，University education has had a very important impact on me。So I am very grateful to the professors I met in college，They taught me to be in a high position，Only by standing high can you see the changes happening below，Thinking can be broadened。”
Message
“We students，They all have a strong desire to repay their alma mater。Hope our college can make better use of existing resources，Includes Human Resources、Human resources、Information resources, etc.。You can also have alumni come back to give lectures，Work as a part-time teacher，Even bring some students，This can help them activate their minds，Truly apply what you learn。”
"Students must not only learn professional courses well，Must be good at reading extracurricular books，Learn to listen to things outside the window。This is what students in the Chinese Department and Journalism Department must do。”