"The influence of a film,More than 100 books and 100 lectures。"Vice President of the China Tibetan Studies Center, Geller, describes the influence of the documentary" Tibet One Year "。March 6, 2008,coincides with "3 & Middot; 14 Incident" a week before the occurrence,"One Year of Tibet" broadcasts in BBC,and cause a sensation。July 27, 2009,This film has been broadcast on CCTV-1 evening golden period for 5 consecutive days。
This summer,The column of the SMG documentary channel "Eyes" sells some materials of the documentary "Focusing on Somalia" to BBC at a price of 1,000 pounds/minute.,Such a high price has never happened in the Chinese TV circle -the average price of domestic purchase and broadcasting right is about 50 yuan/minute,The highest is 80 to 100 yuan。and the documentary "Bund" jointly filmed by SMG and CCTV invested 13 million yuan,At the beginning of the creation, the team of France and the United States was invited to join,This is also aimed at overseas markets。For CCTV,The overseas marketing of TV shows has a clear plan,Among them, the most successful is the Forbidden City。
Use Western ways to convey Chinese value,Regardless of whether it is an individual or an institution like a TV station,Documentary has become their best choice。
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Why is a documentary?
"" Tibet One Year "tells the real situation of Tibet in the way Westerners acceptable。"" as one of the trial,CCTV Deputy Director Feng Feng believes that the biggest significance of the film is the successful model of cultural diplomacy。September 2 this year,The research project he applied for "International Communication and Cultural Diplomacy of Documentary" is officially established bet365 games best slotsin the State Administration of Radio, Film and Television。He thinks,Documentary is relatively realistic,Visual communication methods are easy to be accepted by people in different cultural contexts。Chengdu TV Documentary Director Liang Bibo Liang Bibo has obtained the recognition of the international community with his own documentary works many years ago,He has traveled to more than 20 film festivals around the world in the past 15 years,Also worked as a judge at multiple overseas film festivals。Just observe,Chinese documentary is the only "Made in China" work that may be exposed on foreign television -the movie is only transferred in the art circle,TV series is bought by Chinese people to see。
"The amount of information of the documentary is very rich,Movie、TV series、General news reports cannot be compared with it。"as the person in charge of Reel CHINA Overseas Chinese Documentary Biennale,Zhang Pingjie and his colleagues choose 25 works that can represent Chinese documentary levels every two years to play more than a dozen places overseas。"They (foreign audiences) are willing to watch documentary,I won't feel what you stuffed him for him。”
Liang Bibo hopes that the government can increase the dissemination of documentaries as a way of external announcement to a strategic height,"China must not only output textiles,Also output values "。He has gone to Doha to participate in the Peninsula TV Festival,It is found that the Peninsula TV station to create a documentary channel is to convey the sound of the Arab world。
Output and introduction of course is equally important。As early as 1980,China allows British television to enter China to shoot "Dragon Heart",The film won the Emmy Award in 1983。The effect of another documentary "The South of the Cloud" is even more unexpected,It can be said that the early "Lijiang Hot"。This is a documentary made by the British River Film Company with the assistance of China,In 1993, it was broadcast on BBC and major TV stations in North America。At that time, the Ministry of Foreign Affairs of the Ministry of Foreign Bet365 Casino loginAffairs specially called the Chinese co -production company,It is said that the embassy has received a large number of positive feedback from abroad,Hope similar combination can continue。
Li Yan, the Chinese director of Japan who filmed the documentary "Yasukuni Shrine", once expressed a view: allowing the other party to enter the internal materials with an open mind,It is much better than the "external publicity" that is talking about,The best "propaganda" work in Chinese history is "Marco & Middot; Polo Travel" and Edgar & Middot; Snow's "Red Star Shining China"。
Self -sales in exploration
Recent,SMG and CCTV are jointly filmed "Bund",This documentary invested at 13 million yuan will be described at the level of international commercial blockbusters.,At the beginning of the creation, the team of France and the United States was invited to join。SMG Documentary Channel Director should reveal it,This is for the future to be released in Europe and the North American market。
As the only profitable documentary channel in China,SMG Documentary Channel has been promoting the pre -sale marketing model that has been promoting documentary copyright for 7 years -that is, contacting various institutions such as foreign TV stations during the shooting plan,Invite them to invest a certain amount of funds,Share part of the copyright。
CCTV's documentary overseas promotion is completed through the China Broadcasting Film and Television Program Trading Center,Zhang Lin, the international marketing director of the center, told the New Weekly,The income of sales documentary can account for 30 % of the total sales of all programs。Sales channel、Method a lot,You can sell the broadcast right to TV station、New Media,or divided into a composition with online operators,Release audiovisual products at the same time。
Combination is another important profit model,The most successful international shot so far is the Forbidden City。"Forbidden City" takes into account the international production and post -product development of the program during the planning stage,The Bet365 Casino loginadapted "Forbidden City" sold to mainstream media in more than 160 countries and regions through the US National Geographic Channel。For "Promotion",also invited Chen Chong's voices with a high degree of awareness abroad。
Outside the TV,Independent producers through large and small movies at home and abroad、TV Festival "Self -Promotion"。With the maturity of Chinese documentary,China's itself also starts to set up an international documentary communication platform: 2003,Guangzhou was born in the first China International Documentary Conference; the following year,General Administration of Radio, Film and Television、The Ministry of Culture and other departments jointly launched the first international documentary selection session。other,The Shanghai TV Festival, which has founded 15 years and the 19 -year -old Sichuan TV Festival,It is also an important way for Chinese documentary "going global"。
Technology and value disputes
Leng Yifu, deputy chairman of the Documentary Committee of the China Radio and Television Association, participated in many international documentary festivals,He has seen a foreign buyer with $ 1 million to choose a film in China,After half a month, I only look at 7,He thinks "Chinese films are all styles,Specific words "。
but but,Former Chinese Geographical Channel China Manager、Wei Jingyi, the representative of the current Chinese television business of Bloomberg, believes,The above problems are technical,It is not difficult to solve。CCTV column "Witness & Middot; Image" when filming "Song of Forest",I invited the National Geographic Channel and New Zealand Natural History Company to give lectures for photographers and directors,They talk about the use of the lens,It also emphasizes the design of the story and the budget of funds。As a result, under the condition of limited funding,Still shooting a good story: Monkeys all have names,Even facing the confusion and emotional entanglement of the throne,It's like a Hollywood blockbuster。
From Liang Bibo's view,"The barrier of culture Bet365 Casino loginis really difficult to pass"。He told reporters,SMG Documentary Channel Deputy Director Qian Chao Director has directed a documentary "Red Runway",Recorded the life of a small athlete in the Sports School in Luwan District, Shanghai。Some foreigners believe that they are criticizing China’s sports system,This is far from Gan Chao's idea。When Liang Bibo participated in the Greek Film Festival,There was a Western judge to comment on an Iranian movie: How to make a way? Too procrastinating。Liang Bibo feels,Oriental people naturally understand the meaning of the road: represent the young girl's longing for the outside world。
Technology and value disputes,See Relief and Zhizhi。But the facts other than the controversy are: "Made in China" documentary although the mainstream television stations and theaters of foreign countries are not "lingering",At least the sound is weak。This is a strong contrast with the lively formation of the domestic platforms to buy the US exploration channel program。But look optimistic,In the case of such difficulty in documentary operations,Professional channels for domestic documentaries are still increasing。2002,Only SMG documentary channels in the country and CCTV science and education channels are specially put on documentary; while currently,Three sets of Chinese Education Television、Chongqing Channel、Hunan Golden Eagle Documentary Channel, etc. are all investing in the production and playback of documentaries。
For the prospects of the documentary and what role it can play in cultural diplomacy,Director Sun Shuyun's opinion is: Documentary is just a part of the spread of large systems,Unchanged in the big system,Documentary this small character cannot be brilliant。