“The impact of a film，Over 100 books and 100 lectures。”Gele, deputy director general of the China Tibetology Research Center, described the influence of the bet365 live casino games "One Year in Tibet"。March 6, 2008，Coincides with “3·One week before the 14th incident，"One Year in Tibet" broadcast on BBC，And caused a sensation。July 27, 2009，This film was broadcast during the evening prime time on CCTV-1 for 5 consecutive days。
This summer，SMG bet365 live casino games channel's column "Eye" sold part of the material of the bet365 live casino games "Focus on Somalia" to the BBC at a price of 1,000 pounds per minute，Such a high price has never happened in the Chinese television industry - the average domestic price for purchasing broadcast rights is about 50 yuan/minute，Maximum 80 to 100 yuan。The bet365 live casino games "The Bund" jointly produced by SMG and CCTV invested 13 million yuan，We strongly invited teams from France and the United States to join us from the beginning of creation，This is also aimed at overseas markets。For CCTV，There is a clear plan for overseas marketing of TV programs，The most successful one is undoubtedly "The Forbidden City"。
Use Western methods to convey Chinese values，Whether it is an individual director or an institution such as a television station，bet365 live casino games have become their best choice。
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""One Year in Tibet" tells the true situation in Tibet in a way that Westerners can accept。”As one of the reviewers，Gao Feng, deputy director of CCTV, believes that the greatest significance of the film is that it has become a successful example of cultural diplomacy。September 2 this year，The research project he applied for "International Communication and Cultural Diplomacy of Documentaries" was officially approved by the State Administration bet365 online sports betting appof Radio, Film and Television。He thinks，Documentaries are relatively realistic，Visual communication methods are easily accepted by people from different cultural backgrounds。Liang Bibo, the bet365 live casino games director of Chengdu TV, gained recognition from the international community with his bet365 live casino games works many years ago，He has traveled to more than 20 film festivals around the world in the past 15 years，Also served as a judge at many overseas film festivals。Just observe him，Chinese documentaries are the only "Made in China" works that are likely to appear on foreign TV stations - movies are only circulated in small art circles，The Chinese TV series are bought on DVD to watch。
“The bet365 live casino games is very informative，Movie、TV series、General news reports cannot compare with this。”As the person in charge of the REEL CHINA Overseas Chinese bet365 live casino games Biennale，Zhang Pingjie and his colleagues select 25 works that represent the standard of Chinese documentaries every two years and broadcast them in rotation in more than a dozen overseas locations。“They (foreign viewers) are willing to watch documentaries，I won’t feel that you are forcing anything on him。”
Liang Bibo hopes that the government can elevate the dissemination of documentaries to a strategic level as a form of external publicity，“China not only wants to export textiles，Also export values”。He went to Doha to attend the Al Jazeera TV Festival，Discovered that Al Jazeera created a bet365 live casino games channel regardless of the cost just to convey the voice of the Arab world。
Output and import are of course equally important。As early as 1980，China allows British television stations to film "Dragon Heart" in China，The film won the Emmy Award in 1983。The effect of another bet365 live casino games "Yunzhinan" is even more unexpected，It can be said that it gave birth to the early "Lijiang Fever"。This is a bet365 live casino games produced by the British River Film Company with the assistance of China，Broadcast on BBC and major North American television stations in 1993。At that time, the Information Department of the Ministry of Foreign Affairs specially called Bet365 gamesthe Chinese co-production company，Saying that the embassy has received a lot of positive feedback from abroad，Hope similar co-productions can continue。
Li Ying, a Chinese director in Japan who shot the bet365 live casino games "Yasukuni Shrine", once expressed a view: Allow the other party to access internal materials with an open mind，Much better than self-talking "external propaganda"，The best "propaganda" work in Chinese history is "Marco·Polo's Travels" and Edgar·"Red Star Shines on China" by Snow。
Self-promotion in exploration
Recent，SMG and CCTV are jointly filming "The Bund"，This bet365 live casino games with an investment of 13 million yuan will tell the historical trajectory of Shanghai's growth from a small fishing village to a world metropolis at the level of an international commercial blockbuster，We strongly invited teams from France and the United States to join us from the beginning of creation。SMG bet365 live casino games Channel Director Ying Qiming revealed，This is for future release in the European and North American markets。
As the only profitable bet365 live casino games channel in China，SMG bet365 live casino games Channel has been promoting the pre-sale marketing model of bet365 live casino games copyrights since its establishment 7 years ago - that is, contacting foreign TV stations and other institutions during the filming planning stage，Invite them to invest a certain amount of money，Share some copyrights。
CCTV’s overseas promotion of documentaries is completed through the bet365 live casino games Radio, Film and Television Program Trading Center，Zhang Lin, the center’s international marketing director, told New Weekly，Income from selling documentaries can account for 30% of the total sales of all programs。Sales channels、Many ways，Can sell broadcast rights to TV stations、New media，Or share with network operator，Release audio and video products at the same time。
Co-production is another important profit model，The most successful international co-production to date is "The Forbidden City"。In the planning stage of "Forbidden City", international version production and post-production product development of the program were taken into consideration，The adapted "Forbidden City" is sold to mainstream Bet365 loginmedia in more than 160 countries and regions in 26 languages through the National Geographic Channel。For "promotion"，We also specially invited Chen Chong, who is relatively well-known abroad, to dub us。
Outside the TV station，Independent producers produce large and small films at home and abroad、TV Festival "Self-Promotion"。With the maturity of Chinese documentaries，China itself also began to build an exchange platform for international documentaries: 2003，The first China International bet365 live casino games Conference was born in Guangzhou；Next year，SARFT、The Ministry of Culture and other departments jointly launched the first international bet365 live casino games film selection conference。In addition，The 15-year-old Shanghai TV Festival and the 19-year-old Sichuan TV Festival，It is also an important way for Chinese documentaries to “go global”。
The battle between technology and value
Leng Yefu, Vice Chairman of the bet365 live casino games Committee of the China Radio and Television Association, has participated in many international bet365 live casino games festivals，He once saw a foreign film buyer come to China with million to select films，After browsing for half a month, I only watched 7 movies，He feels that “Chinese films all have the same style，Very few commentary words”。
However，Former National Geographic Channel bet365 live casino games Manager、Wei Jingyi, currently the bet365 live casino games TV business representative of Bloomberg, thinks，The above questions are all technical，Not difficult to solve。CCTV column "Witness·Image Chronicle" while filming "Song of the Forest"，We invited National Geographic Channel and New Zealand Natural History Company to give lectures to photographers and directors，They both talk about the use of lenses，Also emphasizes the design of the story and the budget。The result is that under limited funds，Still a good story: the monkeys all have names，Even faced the confusion and emotional entanglement of the throne change，Like a Hollywood blockbuster。
In Liang Bibo’s view，“The cultural barrier is truly insurmountable”。He told reporters，Qian Chao, deputy director bet365 online sports betting mobileof SMG bet365 live casino games Channel, directed a bet365 live casino games "Red Runway"，Recording the lives of young athletes from the Luwan District Sports School in Shanghai。Some foreigners think they are criticizing China’s sports system，This is far from Qian Chao’s idea。Liang Bibo attended the Greek Film Festival，A Western judge once commented on an Iranian movie like this: Why do you keep filming the same way？Too procrastinating。Liang Bibo thinks，Orientals naturally understand the meaning of road: it represents the little girl’s yearning for the outside world。
The battle between technology and value，Different opinions。But the fact beyond the controversy is that although "Made in China" documentaries are not "aphasic" on mainstream foreign TV stations and theaters，At least the voice is weak。This is in sharp contrast to the excitement of domestic stations competing to purchase American Discovery Channel programs。But look optimistically，In such a difficult situation for documentaries to operate，The number of professional channels broadcasting documentaries in China is still increasing。2002，Only the SMG bet365 live casino games Channel and CCTV Science and Education Channel specialize in showing documentaries in the country；And currently，Three sets of China Educational Television、Chongqing Channel、Hunan Golden Eagle bet365 live casino games Channel and others are investing in the production and broadcast of documentaries。
On the prospects of bet365 live casino games and what role it can play in cultural diplomacy，Director Sun Shuyun’s view is: Documentaries are just one link in the larger communication system，The large system remains unchanged，It is impossible for a small role in a bet365 live casino games to shine。